Digitally Enthused: IMC 

Infusion Management Consulting  is a digital marketing strategy agency that is committed to developing and growing businesses online. It’s not just about growth but making your business, your passion something you can share with your local community and the world. Infusion believes in marketing in the year you are in and we are here to make sure that you utilize the all the opportunities for growth. Infusions mantra is knowledge, passion and experience.

knowledge

For almost a decade we have been working with businesses in the digital marketing, advertising and product development space providing strategic thought leadership and planning. We are certified and trained in the Google Suite of Products with additional certifications in Analytics and Social Media Platforms .

passion 

We are passionate about helping businesses grow and reach the right audience. We want to inspire purpose and realize vision. We want to help you understand how what you love, and your dreams to change the world can reach the ones you hope to serve. We will realize your dreams with you.

experience

Our founder and managing partners have worked with over 3500 small businesses to develop their digital presence online and grow their businesses over the past 7 years. Our teams have worked with Fortune 500 National and Multinational Corporations, planning and managing their online marketing and digital growth. 

Our Process   

At Infusion we are Digitally Enthused about the work that we do for our clients. We know that where passion meets expertise and the right amount of planning, we position our clients for success. Because of this we follow a 5 step process for all of our services so that we don't miss a beat in delivering the best work and results for you. 

STEp 1. Discover 

The discovery period is critical because it sets the tone of the entire plan. In the discovery period we: 

• Determine goals and objectives
• Conduct analytics review and benchmarking
• Complete a competitive assessment. 

step 2. Plan

From discovery we are able to formulate a plan that will :

• Identify key performance metrics
• Develop actionable plan
• Identify key performance metrics
• Prioritize initial tasks and deliverables

Step 3. implement 

Once the plan is developed and the strategy and tactics finalized then the implementation begins with : 

• Seamless execution across channels
• Integration with development process
• Review and audit changes to ensure stability

step 4. measure 

While the plan is being implemented and executed the performance of the tactic are being measured to continually gain insight by:

• Tracking user behavior and creating dashboards to analyze performance
• Measure the business impact of projects and recommendations
• Use analytics data to drive decisions

step 5. optimize

Measure and monitor performance to make changes during campaigns to improve results and make changes based on based on insights by: 

• Identifying opportunities to further enhance performance
• Track engagement and iterate based on activity
• Focus on activities that drive key performance metrics